As a business owner, your website is often the place consumers go when looking for the products or services that you provide. Today, consumers are much more tech-savvy and tend to do more research online before making a decision on a purchase. Having the best possible website to make that ever-important first impression is critical to success.
The type of website your business has also plays a big part in the impression you are trying to make on potential customer. In this instance, we’re referring to whether to choose a static or dynamic website.
There are distinct advantages and disadvantages to both, but for today’s post we’re going focus on the advantages of dynamic websites over static sites.
Dynamic Websites
Dynamic websites have far more functionality and flexibility. Their initial set up is more complicated and they use more complex coding types such as PHP or ASP; but once it’s been set up and style sheets have been put in place, managing a dynamic website is much easier. In addition, with the right Content Management System (CMS), updating content or creating new pages can be done with no programming skills.
This means changes can be made as often as you like, new pages, landing pages, and campaign pages can be added when the need arises without the need for a detailed knowledge of programing or coding. Relevant calls-to-action can be scripted and strategically placed, new deals uploaded when they are current, and older content can be deleted. As a business owner, you can control your website in-house using in-house equipment and people; so there’s no need to pay anyone to make content changes to your website!
Why Use a Dynamic Website?
Dynamic websites have all the advantages over static websites. Apart from audience expectations around websites and content, the way consumers search, engage, and participate with brands online has changed. Here are a few simple reasons why your business needs a dynamic website:
• The cost over time is less expensive since the ability to add, change content, and control your content will ensure that you do not need to pay anyone to make these changes for you.
• As the business owner, you have complete control over content and calls-to-action.
• You have the ability to build multiple landing pages, campaign pages, and micro-sites to effectively host multiple sites in one.
• You have improved Search Engine Optimization (SEO) –
• You can create unique and optimized content that can speak to specific audiences and bring them back to your website.
• You have the ability to integrate e-commerce within your site.
• You can integrate social media elements to improve your marketing and exposure.
• You can capture analytics to help you better understand your potential customers
• You’ll be able to capture User Generated Content though user participation.
• Through the analytics collected, you can monitor: how audiences are navigating through your website; what content they are looking at; where they are coming from and who is referring them; what keywords they are using to search for you; where they are leaving your website; and much more.
One of the most basic requirements for online content--whether on a website or distributed through a social media strategy--is dynamic content. Choosing the right website platform, which is one that allows you to create dynamic content, is vital if you want to take control of your marketing, content, and messaging. With a static website, that’s much more difficult to achieve.
As a full- online marketing firm, ASRAR can help you build a dynamic website to suit your business needs and bring in the customers that are looking for precisely what you offer
