If your are starting a new company one of the most important things you can do is make sure to get the correct Branding.

Modern day marketing has greatly developed. Companies now use consumer driven approaches to promote their abilities to satisfy needs and wants of the modern consumer.

E-branding is one of the processes that let a company to promote their products and services over a broad and open platform, accessible to half the world. More than 4 billion people access the web all over the world.

Therefore branding CAN be described as a process of building a positive image for product or service what company provides to its consumers.


Moreover effective branding has the emotional element that creates product loyalty, for example Burger King- “Do it your way” or Nike “Just do it”.

According to Sterne (1999) “A brand is not a name. A brand is not a positioning statement. It is not a marketing message. It is a promise made by a company to its customers and supported by company”. 


“Find your spirit, and no challenge will keep you from achieving your goals.”

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