Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies\' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color is a key element in logo design and plays an important role in brand differentiation. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play a role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it shouldn\'t conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United Arab Emirates , red, white, black, and green are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride. Similarly, diverse industry sectors tend to favour different color palettes: strong, saturated colors are favoured in the fast food industry and less saturated, more sombre colors in the banking and insurance sectors.
Choosing an organisation\'s logo\'s color is an important decision because of its long term implications and its role in creating differentiation among competitors\' logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped, and evaluated
Logo design process
Logos design may require involvement from the marketing team and design agency, It requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process might be formulating the concept, doing an initial design, finalizing the logo concept, deciding the theme colors and format involved, That\'s why ASRAR here.
In today\'s digital interface adaptive world, a logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter, Facebook, LinkedIn, and Google+ use such logos.