User review

A user review refers to a review written by a user or consumer for a product or a service based on her experience as a user of the reviewed product. Popular sources for consumer reviews are e-commerce sites like Amazon or Zappos, and social media sites like TripAdvisor and Yelp.


E-commerce sites often have consumer reviews for products and sellers separately. Usually, consumer reviews are in the form of several lines of texts accompanied by a numerical rating. This text is meant to aid in shopping decision of a prospective buyer. A consumer review of a product usually comments on how well the product measures up to expectations based on the specifications provided by the manufacturer or seller. It talks about performance, reliability, quality defects, if any, and value for money. Consumer review, also called (word of mouth) and user generated content differs from marketer generated content in its evaluation from consumer or user point of view. Often it includes comparative evaluations against competing products. Observations are factual as well as subjective in nature. Consumer review of sellers usually comment on service experienced, and dependability or trustworthiness of the seller. Usually, it comments on factors such as timeliness of delivery, packaging and correctness of delivered items, shipping charges, return services against promises made, and so on.

Consumer reviews online have become a major factor in business reputation and brand image due to the popularity of online review websites. A negative review can damage the reputation of a business and this has created a new industry of reputation management.

An expert review usually refers to a review written by someone who has tested several peer products or services to identify which offers the best value for money or the best set of features. A bought review is the system where the creator (usually a company) of a new product pays a reviewer to review his new product.

If you enjoy reading Asrar IT blogs, Please take a moment to leave a Review and Rating on our Google+ page.

Thanks for your Support!

“Find your spirit, and no challenge will keep you from achieving your goals.”

Share this info with friends, Add value to this article by your Comment