As marketing agency, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to ...
n today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing e...
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner posi...
When carefully thought of and constructed properly, a tagline or advertisement slogan can have a lot of benefits for your business and branding. It reinforces your ideas ...
A user review refers to a review written by a user or consumer for a product or a service based on her experience as a user of the reviewed product. Popular sources for consumer reviews are e-commerce sites like Amazon or Zappos, and social media sites like TripAdvis...
As a business owner, your website is often the place consumers go when looking for the products or services that you provide. Today, consumers are much more tech-savvy and tend to do more research online before making a decision on a purchase. Having the best possible website to make that ever...
In business communication, email is quick and easy plus it has the added benefit of leaving a paper trail and even allowing you track the mail to see whether it has been received. It allows a quick response from the o...
The fact that email has great importance in modern business communication is undeniable. Every day, millions of emails are sent from companies to customers and suppliers, from employees to their managers and from one...
